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Full-bleed brand identity and interface design system for Jinko, a European post-cancer care company

Jinko

Crafting a brand new face for the European leader in post-cancer care.

Industry

Medical

Services

Branding
UXUI
Web Development
Content Creation

Jinko logotype on coral with the line: we reinvent post-cancer care
Woman in glasses seated at a table with a book and a ceramic pot
The Jinko app on a phone showing a reassuring onboarding screen
Jinko colour system in teal, coral, indigo and neutral swatches with hex values
Line illustrations of care items drawn in Jinko's teal house style
Grid of Jinko app screens laid out on coral
Nature-inspired meditation journey card over a wildflower meadow
Close crop of the Jinko logotype
Daily affirmation graphic: a hand mirror circled by the words I am strong, I am resilient, I am full of hope
The Jinko website open on a laptop in a domestic setting
Outdoor mural reading: together, we reinvent post-cancer care
Community group screen showing a hiking post in the Jinko app
Add-photo screen laid over a photograph of a hiker at sunrise
Three testimonial cards from Jinko practitioners and patients
Nutrition feature shown over an overhead photograph of fresh vegetables
Statistic on the gap in comprehensive patient data for the pharmaceutical industry
Care programme carousel showing a yoga session
Jinko interface components and data charts on coral
Woman lying down wearing a Jinko T-shirt with floral artwork
Relaxation audio player screen held in the hand
Quote card: fear isn't an enemy to fight against, but an energy to harness
New treatment and reminder screens from the Jinko app
Jinko tote bag photographed on rock
Circle of illustrated faces representing different moods
Woman outdoors in a Jinko T-shirt beside a five out of five Google reviews badge
The Jinko sun icon and wordmark on pale coral